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The Maximum-Results Movement
Results Best Practices-for Executives
Tell people about this.

Drew Morris, Founder and CEO, Great Numbers! LLCHi. I’m Drew Morris, Founder & CEO of Great Numbers! I want to tell you why Great Numbers! came to be, and its implications for executives and investors.

The development of our content, techniques and tools has already spanned more than a decade. An investment, sure. But worth it. I found myself pulled into the work by a belief. A belief in the power of insight to address

A Yawning Gap in Management Practice.

The way most companies drive results is for senior management to set profit and revenue-growth targets for the executives who run the company’s individual businesses. Then they apply the “heat” needed to achieve them. Typically, the executive is left to “figure it out,” that is, to “do something(s)” to make the target.

But the heat creates “numbers stress,” the chronic, nagging worries, “Will I make my numbers? And what if I don’t?” This numbers stress suppresses both creativity and clear thinking; not helpful in figuring it out.

And having targets that might have been challenging in the past can lead to results that are less than all they could be (to hit the target; not go beyond). The subconcious weighs in with, “we hit the target, so we’re done, for now.”

But heat-based management is the only “results practice” we’ve had. Until now…

We call the alternative Insight-Based Management. As you’ll learn on this site and in our programs, it’s now possible for executives to find, out of all of the actions they could take, the handful that will boost their results the most, and that they can actually pull off.

We call these actions their “best shots,” found using new tools that provide the necessary insights.

Contrast this with trying to “figure it out,” under stress, and hoping the actions they’ve picked will meet the target.

What Insight-Based Management brings:

To general managers and others who run a single business.



The skill to boost their results, consistently, and with less stress about making their numbers, because they’ve learned how to find their best shots.

To CEOs and division heads.



The ability to report the combined results gains when Insight-Based Management is applied across an enterprise or major division.

To shareholders.




Higher profits, and revenue growth. As investors come to understand that the improved results stem from more skillful management rather than luck or a one-time event, an increase in share price can also result.

But it’s deeper than that…

  • This is essentially about equipping executives with a new core skill—the perspectives, understanding and ability to use the tools that will make them masters at boosting results, time and again—one of the best ways to rise in an organization.
  • Management is never a cakewalk. But it can and should be an energizing, creative and yes, fun, leadership journey rather than one sandbagged by “numbers stress.”
  • When the verve that comes with believing it’s on the right track awakens an organization, it can move mountains.

The Cause

So we’re setting out to make Insight-based Management the core of the Maximum Results Movement—a shift to the use of an enlightened and effective way to indeed deliver maximum results and shareholder value, and to create damn-good executives.

I invite you to learn more about our tools and techniques, get good at using them, and help spread the word.

  • You can reach us at (732) 671-6660 weekdays between 9 AM and 5:30 PM Eastern (US) time or by sending an email to
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    You can subscribe to There’s More!, our email newletter about boosting results and that will help you keep up with the latest and best ways to do so.
  • You can download a complete copy of our Jan.-Mar. 2008 Chief Executive magazine article series, Leading Your Business to Maximum Results, here. (This version is formatted for both reading on-screen and it’s page oriented, so it looks good when printed.)
  • Depending on availability and logistics, it might be possible to arrange an in-person or conference-call presentation of the Maximum Results framework for your company—contact information below.
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