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The following is a list of some of the best material we’ve encountered on creating greater results. We’ve only included works that we’ve read, thought highly of, and that will help you create greater results.

But before launching into the list, please join us in

Recognizing Our Teachers

the authors whose wisdom, understanding and efforts to convey it to others have been foundational in the creation of our programs. Our heartfelt gratitude to you all.

And Now, the List…

If you click on a linked citation, you can find out more about the book, and if you wish, obtain your own copy.

Please Note:

  1. Clicking on any of the linked citations will let you examine the book and its reviews on (our affiliate) in a NEW web browser window. But you will also remain on our web site, in your original browser window. When you have finished reading about a book on Amazon, simply switch to the original browser window to return to this site.
  2. The proceeds of any book purchases you make will be donated to the entrepreneurial education activities we support.

Advertising (see Marketing below)

Cost Management

  1. Robert Kaplan and Robin Cooper, Cost & Effect: Using Integrated Cost Systems to Drive Profitability and Performance
  2. Gary Cokins, Alan Stratton and Jack Helbling, An ABC Manager’s Primer
  3. Gary Cokins, Activity-Based Cost Management- Making it Work: A Manager’s Guide to Implementing and Sustaining an Effective ABC System
  4. Jeremy and Tony Hope, Transforming the Bottom Line: Managing Performance with Real Numbers
  5. Mohan Nair, Activity-Based Information Systems: An Executive’s Guide to Implementation

Customer Care

  1. Ken Blanchard and Sheldon Bowles, Raving Fans: A Revolutionary Approach to Customer Service
  2. Frederick Reichheld, The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value

Customer Value

  1. Bradley Gale, Managing Customer Value: Creating Quality and Service That Customers Can See


  1. Patricia Seybold with Ronni Marshak, How to Create a Profitable Business Strategy for the Internet and Beyond

Growing and Entrepreneurship

  1. Ken Blanchard and Sheldon Bowles, Big Bucks: How to Make Serious Money for Both You and Your Company (about forming the mindsets crucial to achieving lasting and meaningful success)
  2. Ram Charan and Noel Tichy, Every Business is a Growth Business: How Your Company can Prosper Year After Year
  3. Hawken, Paul, Growing a Business (one of the finest books we’ve seen on the calling of entrepreneurship.)
  4. Richard White, The Entrepreneur’s Manual (this book is gold, but it’s out of print. Amazon may be able to get it for you.)
  5. Harvard Business Review on Strategies for Growth

Marketing and Advertising

  1. Geoff Ayling, et. al., Rapid Response Advertising
  2. Harry Beckwith, Selling the Invisible: A Field Guide to Modern Marketing
  3. Sam Hill and Glenn Rifkin, Radical Marketing
  4. Al Ries and Jack Trout, Positioning: The Battle for Your Mind
  5. Rick Ott, Creating Demand: Move the Masses to Buy Your Product, Service, or Idea
  6. Al Ries and Jack Trout, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
  7. Seth Godin, Permission Marketing
  8. Roy Williams, The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires


  1. Jim Collins, Good to Great: Why Some Companies Make the Leap… and Others Don’t (discoveries about the mindsets and pathways that lead to greater results)
  2. George Labovitz and Victor Rosansky, The Power of Alignment: How Great Companies Stay Centered and Accomplish Extraordinary Things
  3. Dan Thomas, Business Sense: Exercising Management’s Five Freedoms
  4. Ken Blanchard, Gung Ho: Turn on the People in Any Organization
  5. Covey, Stephen, Principle-Centered Leadership

Shareholder Value

  1. Al Ehrbar, EVA: The Real Key to Creating Wealth

Six Sigma

  1. Subir Chowdhury, The Power of Six Sigma: An Inspiring Tale of How Six Sigma Is Transforming the Way We Work (a lucid, short story-like overview of the technique and its benefits)
  2. Peter Pande, Robert Neuman and Roland Cavanagh, The Six Sigma Way: How GE, Motorola and Other Top Companies Are Honing Their Performance (in in-depth treatment with examples)

Strategy and Strategic Planning

  1. Michael Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors
  2. __________, Competitive Advantage
  3. Henry Mintzberg, The Rise and Fall of Strategic Planning
  4. Gary Hamel and C. K. Prahalad, Competing for the Future: Breakthrough Strategies for Seizing Control of Your Industry, and Creating the Markets of Tomorrow

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